The Electric Company

TOYOTA

OVERVIEW
The launch of the new Toyota Tundra, their first full-size pick-up truck and the largest launch in Toyotas 40 year history in the U.S.

THE CHALLENGE
Produce an entertaining webseries following the lives of Toyota's Top Five Anglers.

EXECUTION
We created, developed and produced 15 original webisodes following the lives of the Toyota bass fishing team during their nationwide tour on the Bassmaster Classic. Delivering on a concept that featured red-blooded Americans engaging in a great American past time, we were able to highlight the trucks rugged capabilities and seamlessly integrate the trucks in the overall storyline.

RESULTS
The "Hooked" series increased awareness with the targeted demographic and generated a lot of buzz in the fishing industry. The content was so entertaining, in and of itself, that they were shown on Sports Illustrated Video On Demand. Toyota gained added value by repurposing several of the episodes and airing them as pod busters during ESPN's outdoor block.

BUBBLICIOUS

OVERVIEW
The Blow-In Tour a multi city bubble blowing contest sponsored by Bubblicious.

THE CHALLENGE
Create a viral campaign promoting the Blow-In Tour.

EXECUTION
We created, developed and produced a 5 part comedic "surreality-based" web series exploring the little known, often-misunderstood competitive sport of bubble blowing and the young competitors who are chasing victory.

RESULTS
The "Bubblicious Blow-In Tour" series increased awareness to the brand at the live events and the through the popular web series, which included a dedicated micro site, youtube page and targeted digital distribution plan.

E-ZEKIEL.COM

OVERVIEW
E-Zekiel.com's 'My Story' is a viral campaign created to showcase how organizations across the country use E-Zekiel.com's products and services to enhance their online presence.

THE CHALLENGE
Produce a viral, intimate webseries using personal stories from real life customers who benefit from E-Zekiel.com's services.

EXECUTION
We developed and produced original testimonial "vignettes" from E-Zekiel customers. Our goal was for viewers to feel an emotional connection to the project, which lead us to create a warm, intimate style for the series that focused not on the product itself, but on the story of how the product is used. A unique "chalkboard" element was established to creatively keep the videos flowing, allowing customers to convey thoughts and emotions through illustrations and single handwritten words.

RESULTS
We worked with E-Zekiel's team to create a destination page on their website, which allowed for weekly releases of the webisodes. The project increased brand awareness and demonstrated E-Zekiel's value to current and future customers. These inspirational and moving videos enhanced E-Zekiel's message and showed that their software and technology can be a very powerful tool in communicating to audiences online.

LAUNCH PROJECT